What Watches Does James Bond Wear?

The most famous secret agent of all time not only has the license to kill, but he also has the license to measure time. And he does that in incredible style. Ranging from Sean Connery’s iconic Rolex Submariner to Daniel Craig’s new Omega Seamster in No Time To Die, the James Bond franchise has proven to appreciate the value of serious horology.

What Watches Does James Bond Wear?

  1. Rolex Submariner Ref. 6538 – Dr. No
  2. Rolex Submariner Ref. 6538 – From Russia with love
  3. Rolex Submariner Ref. 6538 – Goldfinger
  4. Rolex Submariner Ref. 6538 & Breitling Top Time – Thunderball
  5. Rolex GMT Master – Casino Royal (Parody, 1967)
  6. Gruen Precision 510 – You Only Live Twice
  7. Rolex Submariner Ref. 6358, 5513 and a Rolex Chronograph Ref. 6238  – On Her Majesty’s Secret Service
  8. Gruen Precision 510 – Diamonds are forever
  9. Rolex Submariner Ref. 5513 & Hamilton Pulsar P2 digital LED watch – Live and let die
  10. Rolex Submariner Ref. 5513 – The Man With The Golden Gun
  11. Seiko 0674 LC & Rolex GMT Master – The Spy Who Loved Me
  12. Seiko M354 Memory Bank Calendar– Moonraker
  13. Seiko 7549-7009 & Seiko H357 Duo Display – For Your Eyes Only
  14. Seiko G757 Sports 100 – Octopussy
  15. Watch unknown – Never Say Never Again
  16. A bunch of Seikos & a Rolex Datejust – A View To Kill
  17. TAG Heuer Night Diver Ref. 980.031 – The Living Daylights
  18. Rolex Submariner Ref. 16610 – Licence To Kill
  19. Omega Seamaster Professional 300M Ref. 2541.80 – Goldeneye
  20. Omega Seamaster Professional 300M Ref. 2531.80 – Tomorrow Never Dies
  21. Omega Seamaster Professional 300M – The World Is Not Enough
  22. Omega Seamaster Professional 300M – Die Another Day
  23. Omega Seamaster Professional 300M & Omega Seamaster Planet Ocean – Casino Royale
  24. Omega Seamaster Planet Ocean – Quantum Of Solace
  25. Omega Seamaster Planet Ocean and the Omega Seamaster Aqua Terra – Skyfall
  26. Omega Seamaster Aqua Terra and a custom-made Omega Seamaster 300 – Spectre
  27. Titanium Omega Seamaster 300M 007 Edition – No Time To Die
  28. Honorable mention: Swatch Q Watch – No Time To Die

And in honor of the latest James Bond movie No Time To Die, arriving shortly in cinemas worldwide, let’s go back in time and look at a complete list of watches, worn by 007 in the service of his majesty.

You can expect watches mainly from Rolex and Omega since those two were and still are the most worn brands in the 007 films. You will notice that within the earlier movies, Rolex had a big presence in the franchise. Especially the Rolex Submariner Ref. 6538, which was famously worn by Sean Connery from 1962 to 1965, which in my opinion, is one of the reasons the Rolex Submariner has gotten this famous and well established over the past years. Unlike Rolex, Omega didn’t manage to find a way into the franchise until 1995 with the release of Goldeneye. But ever since then, 007 only wore Omega. Why is that you ask? Since 1995, Omega is an official franchise partner, therefore having sole access to 007’s wrist. They even occasionally release their own limited edition Bond watches, which avid Bond fans can purchase. So, I think it’s fair to say that we probably won’t get to see any more Submariners any time soon.

But enough with the talking, I know you want to see the watches.

1. Rolex Submariner Ref. 6538 – Dr. No

Movie: Dr. No, Year of Release: 1962, Actor who played James Bond: Sean Connery

In Dr. No, James Bond alias Sean Connery wears the famous Rolex Submariner Ref. 6538. It was reported that the Submariner he has worn in the film, came straight out of his own collection. This wouldn’t come as a surprise since it’s well known that Sean Connery was actually a big Rolex enthusiast himself. Good to know that I have something in common with one of the greatest actors of all time.

2. Rolex Submariner Ref. 6538 – From Russia with love

Movie: From Russia with love, Year of Release: 1963, Actor who played James Bond: Sean Connery

A new bond film, a new challenge for 007, alias Sean Connery. And with a new challenge comes a new watch, right? Wrong. The iconic Submariner made its return from the last movie and the fans were noticing it. Since Q hasn’t gotten around to build in any sort of weaponry into the watch, the Submariner was just there to tell Sean Connery when it was time for his next Martini.

3. Rolex Submariner Ref. 6538 – Goldfinger

Movie: Goldfinger, Year of Release: 1964, Actor who played James Bond: Sean Connery

Surprise surprise, the Rolex Submariner is back on the wrist of Sean Connery in the third movie. So, when Bond rolls up the sleeves of his Tuxedo and reveals the Ref. 6538 once again, it slowly became clear to everyone that there was a very cool partnership forming. And in lieu of leather, the Submariner was now worn on a simple, three-colored fabric strap.

4. Rolex Submariner Ref. 6538 & Breitling Top Time – Thunderball

Movie: Thunderball, Year of Release: 1965, Actor who played James Bond: Sean Connery

James Bond is back with another movie and so is his iconic Submariner. However, in Thunderball, the Submariner is not the only toy that is at 007’s disposal. Q modified a Breitling Top Time Chronograph to be used as a Geiger Counter, which comes in handy later in the film. (Thanks Q). Question of the day and fun fact: Can you guess how much the same Breitling Chronograph was purchased for on a flea market in 2013? $35. And how much the owner sold it for at auction? $140,000. Yes, you read that correct. That’s quite a profit.

5. Rolex GMT Master – Casino Royal (Parody, 1967)

Movie: Casino Royal, Year of Release: 1967, Actor who played James Bond: David Niven

The original 1967 Casino Royale movie is considered to be the black sheep of the franchise. The movie is a parody and is loosely based on Ian Fleming’s first James Bond novel. Let’s face it, the movie was bad. I mean it was a funny perspective and took out the seriousness of typical bond movies, but I didn’t enjoy it at all, it was just a little bit too chaotic. But what didn’t disappoint was the Rolex GMT Master that James Bond alias David Niven was wearing in the movie. So, to sum it up, bad movie, an awesome watch.

6. Gruen Precision 510 – You Only Live Twice

Movie: You Only Live Twice, Year of Release: 1967, Actor who played James Bond: Sean Connery

For the first time in the franchise, James Bond did not wear a Rolex on his wrist. So, what did Connery got to wear during the shooting of You Only Live Twice? It’s not confirmed, but Bond fans and watch enthusiasts suspect that it was a Gruen Precision 510, which once again was a watch that came directly from Sean Connery’s personal collection. The brand behind the watch strangely disappeared in the 1970s and then resurfaced again in 2000 under new ownership. Their watches can actually be bought for a pretty reasonable price on Chrono24.

7. Rolex Submariner Ref. 6358, 5513 and a Rolex Chronograph Ref. 6238 – On Her Majesty’s Secret Service

Movie: On Her Majesty’s Secret Service, Year of Release: 1969, Actor who played James Bond: George Lazenby

For his one and only appearance as Agent 007, Australian actor George Lazenby wore three different timepieces from Rolex. At the beginning of the movie, 007 wore a Submariner Ref. 5513 on the iconic Oystersteel bracelet. But then, during the scene where Bond has to break into an office to open a safe and copy some documents, he takes a Submariner with the reference 6358 off his wrist and puts it on top of a copy machine. Later in the film, he is seen wearing a very special Rolex Chronograph with Reference 6238.

8. Gruen Precision 510 – Diamonds are forever

Movie: Diamonds are forever, Year of Release: 1971, Actor who played James Bond: Sean Connery

After Lazenby stepped down and away from the Bond franchise, Sean Connery was asked to come back and reprise the role of James Bond for one more time. Like in the 1967 movie “You Only Live Twice”, it isn’t confirmed what watch Connery was wearing. The watch is only visible for one scene, but fans suspect that it could be the same Gruen Precision 510 that he wore in You Only Live Twice.

9. Rolex Submariner Ref. 5513 & Hamilton Pulsar P2 digital LED watch – Live and let die

Movie: Live And Let Die, Year of Release: 1973, Actor who played James Bond: Roger Moore

Curtains up for Roger Moore! In his debut as Agent 007, he got to wear two very different watches. During the film’s opening sequence, Moore is seen checking the time on a Pulsar P2 digital LED watch made by Hamilton. Thankfully after the opening scene, he gets to pick up his newly modified Rolex Submariner Ref. 5513 from Q. Besides the cool looks, the modified 5513 now also has a circular saw and a magnet built-in, which he later uses to get out of trouble. Q once again for the rescue.

10. Rolex Submariner Ref. 5513 – The Man With The Golden Gun

Movie: The Man With The Golden Gun, Year of Release: 1974, Actor who played James Bond: Roger Moore

The Rolex Submariner Reference 5513 appears once again in this part of the franchise. But this time, Q didn’t build in any tricks or technical gadgets. Nevertheless, it still is a cool look on Roger Moore.

11. Seiko 0674 LC & Rolex GMT Master – The Spy Who Loved Me

Movie: The Spy Who Loved Me, Year of Release: 1977, Actor who played James Bond: Roger Moore

Since digital watches were on the rise by the mid to late 1970s, the Bond franchise had to keep up with the time and adapt to the new world order. So, for that reason, the watch that gets the most wrist time in “The Spy Who Loved Me” is a rectangular Seiko 0674 LC, which features a tiny little message-printing system. But no worries. To keep the Rolex saga alive, there were a few scenes in which Bond also had a Rolex GMT Master on his wrist.

12. Seiko M354 Memory Bank Calendar– Moonraker

Movie: Moonraker, Year of Release: 1979, Actor who played James Bond: Roger Moore

In honor of this space-themed film, Roger Moore wears a Seiko M354 Memory Bank Calendar digital watch, which carries an explosive charge on its back that plays a big role in the finale.

13. Seiko 7549-7009 & Seiko H357 Duo Display – For Your Eyes Only

Movie: For Your Eyes Only, Year of Release: 1981, Actor who played James Bond: Roger Moore

This Bond film features two watches from Seiko. The main one being the Seiko H357 Duo-Display, which features an analog time display along with a digital display and a built-in microphone. In the movie, the watch is used to deliver text-like messages to 007. But like in the movie “The Spy Who Loves Me, an analog watch shouldn’t be missing, hence James Bond can also be seen wearing a Seiko 7549-7009 on a rubber strap.

14. Seiko G757 Sports 100 – Octopussy

Movie: Octopussy, Year of Release: 1983, Actor who played James Bond: Roger Moore

Along with the scandalous movie title came a new and special watch from Seiko. This digital sports chronograph was heavily modified by Q himself. Adding a feature that gave Bond the ability to follow a small, tapped tracking device with the help of a digital red dot on the screen. So basically, it was a compass, but instead of following north, the watch showed 007 where his target was going. 

15. Watch unknown – Never Say Never Again

Movie: Never Say Never Again, Year of Release: 1983, Actor who played James Bond: Sean Connery

Sean Connery came back for one last time, before laying down the 007 role for good. Unfortunately, we couldn’t detect a watch on his wrist, which could have been a great opportunity to leave the franchise with a bang. But you can’t have everything, right?

16. A bunch of Seikos & a Rolex Datejust – A View To Kill

Movie: A View To Kill, Year of Release: 1985, Actor who played James Bond: Roger Moore

For his final appearance as James Bond, actor Roger Moore managed to wear a whopping four watches. First off was a white-dialed Seiko SPR007 7A28-7020 chronograph, which can be seen at the beginning of the film. The second watch was a Seiko H558-500 SPW001 Dive Watch and can be seen on Bond’s wrist in the Eiffel Tower Scene. And the third and last Seiko was a two-tone 6923-8080 SPD09. Maybe nobody knew it at that point in time, but this Seiko SPD09 marked the end of Seiko watches in the James Bond franchise. At the end of the movie, 007 went back to wearing a Swiss-Made Timepiece, namely a Rolex Datejust, that can be seen on Bond’s wrist when he finds the driver dead in his car.

17. TAG Heuer Night Diver Ref. 980.031 – The Living Daylights

Movie: The Living Daylights, Year of Release: 1987, Actor who played James Bond: Timothy Dalton

Say goodbye to Roger Moore and his Seikos and hi to Timothy Dalton which, in his Bond debut, brought TAG Heuer into the franchise. Namely, the TAG Heuer Professional Night-Dive Reference 980.031 quartz dive watch, which complemented the Bond Look perfectly.

18. Rolex Submariner Ref. 16610 – Licence To Kill

Movie: Licence To Kill, Year of Release: 1989, Actor who played James Bond: Timothy Dalton

In his final film as James Bond, Dalton brought back the Rolex brand into the spotlight. Honoring the first-ever James Bond, Agent 007 alias Timothy Dalton once again wears a trusty Rolex Submariner, which is most likely a Reference 16610, since this film came out in 1989. After this last iconic appearance in the franchise, Dalton and Rolex would be gone from the saga forever.

19. Omega Seamaster Professional 300M Ref. 2541.80 – Goldeneye

Movie: Goldeneye, Year of Release: 1995, Actor who played James Bond: Pierce Brosnan

After a six-year break, the James Bond franchise made a big comeback in the mid-90s, with Pierce Brosnan taking on the role of 007. Alongside Brosnan, the Swiss watch brand Omega also made its first appearance in the franchise. And it quickly became clear that Omega was here to stay since they were introduced as the franchise’s official watch partner, kicking Rolex out of the picture for good. And to celebrate this occasion, the new 007 wore an Omega Seamaster Professional 300M Ref. 2541.80 quartz dive watch. Being modified by Q, the watch included a laser in the bezel and a built-in detonator, which came in handy at the end of the movie.

20. Omega Seamaster Professional 300M Ref. 2531.80 – Tomorrow Never Dies

Movie: Tomorrow Never Dies, Year of Release: 1997, Actor who played James Bond: Pierce Brosnan

Pierce Brosnan returned to the franchise and so did Omega with their Seamaster Professional. Only this time, Bond opted for the Ref. 2531.80, which is an automatic version of the watch. And of course, Q also added some of his magic into the watch. In this case, it was a device that enabled Bond to remotely detonate a hand grenade.

21. Omega Seamaster Professional 300M – The World Is Not Enough

Movie: The World Is Not Enough, Year of Release: 1999, Actor who played James Bond: Pierce Brosnan

The watch that can be seen on the wrist of Brosnan in The World Is Not Enough will seem familiar to some of you. And this is because it’s the same watch that James Bond alias Pierce Brosnan wore in the last Goldeneye movie. At this point in time, it became clear to everyone that the Rolex era was over. Replaced by one of their strongest competitors must have left some hurtful marks. Anyway, the Omega stayed the same, but the built-in gadgets did not. Q modified the watch to serve both as an ultra-powerful light source and a quick-action grappling hook.

22. Omega Seamaster Professional 300M – Die Another Day

Movie: Die Another Day, Year of Release: 2002, Actor who played James Bond: Pierce Brosnan

In the 2002 film Die Another Day, Pierce Brosnan once again wore the same Omega Ref. 2531.80 as he did in Tomorrow Never Dies and The World Is Not Enough. The watch served him in his last appearance as 007, before handing over the role to Daniel Craig. And to give Brosnan a well-deserved, big-bang exit, Q modified the helium valve of the watch to act as a detonator and refitted the laser gadget we already saw back in 1995, where it had its debut in the film Goldeneye.

23. Omega Seamaster Professional 300M & Omega Seamaster Planet Ocean – Casino Royale

Movie: Casino Royale, Year of Release: 2006, Actor who played James Bond: Daniel Craig

New actor, the same brand of watch. Daniel Craig as the new Bond in town and took us back to where it all began. For his debut in the franchise, he started strong and wore two Omega watches, one being a Seamaster Planet Ocean which can be seen on 007’s wrist in the opening sequence. For the rest of the film, Daniel Craig wore an automatic Seamaster with co-axial escapement.

24. Omega Seamaster Planet Ocean – Quantum Of Solace

Movie: Quantum Of Solace, Year of Release: 2008, Actor who played James Bond: Daniel Craig

The watch that can be seen on James Bond’s wrist in Quantum of Solace, is a custom inscribed Omega Seamaster Planet Ocean Ref. 2201.50.00. This powerhouse of swiss watchmaking unfortunately didn’t get much screen time in the film.

25. Omega Seamaster Planet Ocean and the Omega Seamaster Aqua Terra – Skyfall

Movie: Skyfall, Year of Release: 2012, Actor who played James Bond: Daniel Craig

Daniel Craig is back in the role of James Bond in Skyfall and brought two timepieces from Omega with him. During the opening sequence of Skyfall, a titanium Omega Planet Ocean 600M can be seen on 007’s wrist. The other watch on Bond’s wrist was blue dialed Omega Seamaster Aqua Terra with the Reference 231.10.39.21.03.003. The watches in this part of the franchise were unfortunately not modified and just served as a classy and timeless accessory.

26. Omega Seamaster Aqua Terra and a custom-made Omega Seamaster 300 – Spectre

Movie: Spectre, Year of Release: 2015, Actor who played James Bond: Daniel Craig

Once again Daniel Craig is back and so are his Omegas. In the film he wears two watches, the first being a black dialed Aqua Terra, which can be visible during the earlier stages of the film. But it’s when we get to the second watch that things get interesting. The custom-made Omega Seamaster 300 Spectre was designed exclusively for the film. This was the first time ever, that 007 got to wear a custom-made watch. So, naturally, this watch received a lot more screen time than the ordinary Aqua Terra. The watch features an iconic NATO strap and comes equipped with an explosive surprise.

27. Titanium Omega Seamaster 300M 007 Edition – No Time To Die

Movie: No Time To Die, Year of Release: 2021, Actor who played James Bond: Daniel Craig

In the latest film of the Bond franchise, No Time To Die, James Bond is seen wearing a special Seamaster 300M made entirely from ultra-lightweight Titanium. The cool thing is, the non-limited watch can be bought from Omega directly. So, Bond fans and watch enthusiasts from around the world can have a piece of the saga on their wrist. Since No Time To Die hasn’t made it to the Cinemas as of May 2021, we can only see Daniel Craig wearing the watch in the trailer. And let me say, I am very excited to see this beauty of a watch up on the big screen.

Honorable mention: Swatch Q Watch – No Time To Die

Movie: No Time To Die, Year of Release: 2021, Who wears the watch: Q, alias Ben Whishaw

Q, played by actor Ben Whishaw, finally gets his own dedicated watch. After nearly 60 (!) years of being the mastermind behind every piece of tech used by James Bond, I think it’s fair to say that Q deserved a watch of his own. The watch is made by swatch and was aptly named the Swatch Q. The Q model is a limited edition of 7007 watches worldwide and has been designed by Swatch in collaboration with No Time To Die costume designer Suttirat Anne Larlarb.

And that’s it. That list included all the watches that have been featured on the wrist of 007 in the Bond films. Let’s see what the future brings. Maybe a comeback of Rolex? Who knows…

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